You may have certain expertise or knowledge in a specific field, and you may want to help your audience reach their goals and solve their problems, and you may want to build a business around this as a speaker, coach, consultant, author, and in general a thought leader; but you don't know exactly what steps to take in order to make this happen.
I wrote my first book with the help of my brother 26 years ago when I was only 14 years old and in the past 20-something years I've been working full-time in this industry as a trainer, speaker, author, coach and consultant globally with an international audience; and along the way, I've learnt that there are FIVE important steps that you should take in order to build your brand, get more clients and make more impact:
1- Number ONE: You should have a unique promise of value. Let me give you an example. An unsuccessful expert would say: “I'm a motivational speaker. I'm a life coach”, which is too GENERIC, but a successful expert would say, for example, I'm a business coach that helps you build your brand, or I'm a parent coach that helps you communicate well with your teenage children.
2- Number TWO: You should have a clear packaged solution. Let me give you an example. An unsuccessful expert would say: “Hire me and I will coach you, I will consult you, and I will design whatever you want from me”, but a successful expert would say: “I have this book that solves this specific problem, or I have this step-by-step course that helps you move from point A to point B.”
3- Number THREE: You should have a clear sales process. You should know exactly what you need to do step by step to turn a complete stranger in your target market into a paying client. So, an unsuccessful expert would do random stuff every day without any clear sequence of actions in mind, but a successful expert, for example, would invite their target audience to a webinar where they deliver a ton of value to those audience and at the end of the webinar they will make an offer to those people on the webinar for an online course, or a coaching program, or whatever products and service that they want to sell.
4- Number FOUR: You should consistently and constantly market to your target audience. An unsuccessful expert would do random stuff. They would post one day but not post the other day. But a successful expert will have a well thought out plan daily, weekly, monthly, and yearly; and they know exactly how to use the seven different marketing strategies to create awareness among their audience using digital strategies, networking, influencer marketing and so on and so forth.
5- And number FIVE: You should be able to turn your clients into LOYAL clients and FANS. You should be able to retain your clients, and you should be able to sell them your other products and services, and they will happily buy from you and promote you to their contacts. An unsuccessful expert would sell something to their audience and then forget about them, but a successful expert, through sending gifts, through building a points program or rewards program or other ideas would be able to turn those clients into raving fans who would promote this thought leader to their contacts.
So, again, in summary, there are five important steps that you should take in order to build your brand and get more clients and make more impact, and this may take you a little while to put together, but it's worth every second and every penny.
Number ONE: You should have a unique promise a value. Do NOT be generic and have a unique promise of value.
Number TWO: You should have a clear packaged solution. Don't just say: “I will coach you and consult you”, offer a solution!
Number THREE: Have a sales process. Know exactly what sequence of actions you need your target audience to take in order to turn into paying clients.
Number FOUR: consistently and constantly market to your target audience. Have a plan daily, weekly, and monthly and execute on that plan day in and day out.
And number FIVE: Know exactly what you need to do to turn your clients into raving fans and promoters.
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