A Big Downside of Personal Branding

Oct 17, 2019

What's one potential downside of creating a strong personal brand?

Well, that is the fact that people will judge you!

And why does that happen?

That happens because, as a strong personal brand, you're standing up for something. You're taking sides. You’re saying that: this is right and that is wrong! I approve this and I condemn that! and that's part of the process! That’s part of the game of personal branding. You need to stand for something. You need to take sides. You need to say that I approve this, and I don't approve that and when you do that and when you decide not to drown in the sea of sameness and you decide to make a distinction in the market and differentiate yourself from the others then people will notice that and people will pay attention, and some people will be on your side and some others won't! And that's a good sign! Maybe I've called it a downside in the title of this video but in essence, that's a very good sign that you're being noticed, that people are paying attention and you're standing out from the crowd.

My name is Dr. Shahab Anari and if you need help with your personal branding, if you want to become the authority in your field, please contact me at northstarsuccess.com

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