Choosing a niche and specialty can actually help 10X or sometimes 100X your income.
Let me give you an example: If God forbid you break your nose, who do you go to? Would you go to a general practitioner who perhaps charges less, or would you go to a specialist: an ear nose throat specialist or a plastic surgeon who charges more? Of course you will go to the specialist because people willingly pay more for specialized knowledge, specialized skills and specialized services and products.
So, always pick a niche, always pick a specialty. Stop being a generalist, and go for specialization.
Let me give you another example: A while back, when I first started out as a business coach, I was trying to help all small business owners. I was a generalist! Of course I had success with some of my clients, but not with all of them! After a while, I honed in on my niche and specialty and ideal clients, and I started serving business owners who wanted to build their personal brands. I got clear on my message, on my ideal clients and I chose a niche and specialty that I wanted to be focusing on. After that, I stopped charging the minimum fees, and I started charging the premium fees because people willingly pay for specialized solutions, for specialized knowledge, skills, products, and services.
Now, I have a clear image of my ideal clients in mind. I create products and services geared towards them, and I help them solve their biggest problems, and they will happily pay for it. So, if you want to earn more, stop being a generalist and pick a niche and a specialty that serves you and your clients well.
P.S. Want my help to clarify your niche and specialty? Click here to see how I can help.
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