Do I need to have a new idea?

Aug 17, 2020

One of the questions that people ask me every day is that: "Shahab! Do I need a revolutionary new idea in order to succeed professionally? How can I stand out from my competitors? Do I need a completely new idea?"

The answer is: NO! You don't necessarily have to have a revolutionary idea! The ONLY thing that you need is a UNIQUE PROMISE OF VALUE.

Let me give you a personal example. One of our services at my company is that we do book packages, we turn people into authors. There are tons of competitors that do publishing, but the thing that is unique about us is that we do it in 4 months, we guarantee that the book will become a best-seller on Amazon, and we launch the book for the clients! So we're not offering a revolutionary new idea. We're just doing it in a different way!

So what's your unique promise of value?

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