How to Use Your Life Story to Create a Strong Brand

Oct 11, 2019

How can you stand out in a market that's saturated?

One of the solutions to this problem is to use YOU as a person. As the differentiating factor, and by that I mean there is nothing more unique to you than you!

You are unique, one of a kind, and nobody can copy you. So, that's certainly THE BIGGEST ASSET that you have in your Personal Branding arsenal of tools that you can use to create distinction in the market.

One of the ways to use YOU as a really important asset to create distinction in the market is to think of your life story.

I always mention the name of Anita Moorjani, the lady who went into a coma because of her cancer, and almost died, but then arose from coma, safe and sound! And now she uses that incredible life story to teach people self-love.

Also think about Grant Cardone: The sales expert who always talks about the fact that he was an addict when he was young, and then he overcame that addiction, rebuilt his life and created tremendous wealth for himself.

So, think about yourself what is it in your life story, the challenges that you have overcome, the journey that you've been on during the past few years, that creates distinction for you?

That's something that might be of value to you.

Of course, if you want to use YOU as an asset to create distinction, there are other ways too, and I'm going to cover them in other videos as well.

My name is Dr. Shahab Anari, and if you need help with Your Personal Branding, if you want to become the highly paid authority in your field, Please contact me at

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