Today I'm going to talk to you about the importance of being the first or being among the first to offer a product, a service or an idea to the market, and how this can actually help you build a strong brand and snatch a huge share of your market.
I have personally done this numerous times in the past. Some have been successful but some not.
For example, one time I introduced the idea of online courses to my community in my specialty, which is business coaching and personal branding, and after the initial resistance went away and people got familiar with the idea of online courses and how they can even be better than in-person courses in different aspects, I got tremendous results from that endeavor, because I had a huge headstart compared to my other competitors and people got to recognize me as the leader in this space, which gave me a lot of business.
Also, when you think of global platforms like the AGT, “America’s Got Talent” show, you always see that judges are looking for innovative ideas and creative and unique ways of performing on the stage. So, if someone goes on stage and delivers a brilliant performance but it's not unique, it's just an excellent performance of its kind but there's nothing new to it, judges usually don't like it and they give the idea the red light.
So think of it in your business. How can you be the first or among the first to provide a service or offer a product or an idea to your target audience?
And if you do it the right way, I can guarantee you that it will boost your business in a very very good way.
Thank you so much. It's Dr. Shahab Anari, Personal Branding strategist. Thank you.
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