A very important thing to do while you are branding yourself is to identify your competitors and get to know them well. Why? Because branding is all about differentiation and if you don't know exactly who your competitors are and what they offer to their audience then how can you differentiate yourself from them? In my case, there might be other business coaches or specifically branding coaches out there that do similar work but the thing that is different about me is that I not only do the branding, training and coaching but I have the platforms to offer to my clients as well!
For example, I have the social media following where I can feature my clients or I regularly write books where my clients can become co-authors.
Now, my question to you is: “Do you know your competitors and how are you different from them?”
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