The Best Way to Handle a Sales Objection

Oct 17, 2019

What's the best way to handle an objection in a sales conversation?

 I think the best way to handle an objection is to actually prevent the objection from happening in the first place rather than allow it to happen and then try to overcome it.

 And why is that important?

 Because I think psychologically when the prospect objects to the idea of your product and service then It will make it more difficult for you to overcome that objection because psychologically the prospect wants to be consistent with their decision and when they have decided that your product and service is NOT the best option for them they want to be consistent with that decision and they keep objecting to your ideas.

 I'm not saying that it’s impossible to overcome an objection. I'm just saying that when they come up with an objection, it makes it extremely difficult for you to overcome the problem.

So what needs to be done?

 So the best way to handle an objection is to actually predict and prevent it.

 And how can you do that?

 That's through experience. That’s through the fact that you need to focus, you need to notice, you need to observe, and you need to take notes of what types of objections come up in your sales conversations.

 And the next time you're in a sales conversation with your next prospect, try to predict an objection, try to BUST that objection, try to prevent it from happening and that makes it MUCH EASIER for you to close that sale.

 My name is Dr. Shahab Anari, and if you need help with your personal branding if you want to become THE AUTHORITY in your field, please contact me at

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