If you want to build a really strong personal brand, you have to stand for something specific. Steve Jobs stood for innovation. He said: "Think Different!" and whatever he did was in line with this brand message. Lady Gaga stands for artistically and creatively expressing yourself and all she does is in line with this brand message. I stand for success through personal branding. Now my question to you is: What do you stand for? What do you want to be known for?
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