What do people say about you when you're not in the room? That's your personal brand! That's how people see you professionally! They might say you are a heart-driven entrepreneur, you are a flexible leader, you are an expert in this field, and that's your personal brand!
Now the question is: “Is that brand the kind of impression that you want people to have about you?”
So, in my case, I want people to see me as an expert in Personal Branding, and I've taken specific steps to create that impression in my audience's mind.
The question is: “First of all, do you know your Personal Brand? And second, are you taking those steps to create that impression in your audience's mind?”
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