‼ We broke the GUINNESS WORLD RECORD. ‼
Things are created twice: first in your mind, and then in the real world.
Last year, I sat down with the director of the publishing department in my company, and we brainstormed the idea of a book with the most number of authors in the world. We thought it'd be a great idea to have the book be a collection of stories of kindness and compassion during Covid.
And then, we got down to work. 184 authors from around the world (literally from 5 continents) joined the project. The book (Covid Acts of Kindness) was published internationally in August, and after several months of non-stop effort, we managed to break the GUINNESS WORLD RECORD of 'Most Authors Signing the Same Book Online Simultaneously' on Sep 1, 2021.
I'd like to congratulate all the contributing authors. I'd also like to express my heartfelt gratitude to my team members, stewards and leaders who tirelessly worked with us on this grand international project.
We're now ...
Books are not just intended for business purposes! Sometimes, people write and publish books to honor the memory of a loved one or to simply leave a legacy. For example, at North Star Success, we produced this book for a client. This family wanted to honor the memory of their daughter who passed away at a very young age due to cancer. So, what we did was to interview the family members and the close friends and we put together this book. The first chapter is about her life story. The second chapter is about the charitable foundation that the family started after her passing. The third chapter is about what family and friends have said about her, and the fourth chapter is actually a collection of her paintings that she did during her life time. So, it's not just text; it's an all-encompassing review of her life, both personally and professionally.
So, again, writing books is not just for business purposes. Sometimes, you may write a book to leave a legacy for yourself or to honor the...
Definitely, one of the best ways to get tremendous credibility and to build a huge amount of trust with your audience is to be featured in the news: to get featured on respectable, established media.
So, when I say to my audience that I've been featured on Forbes, and I proudly put the logos on my book, or when I say on my marketing material or on the home page of my website that I've been featured on the Wall Street Journal (you see these logos on the bottom of this page: I’ve been featured on the Wall Street Journal, on Business Journal, Yahoo Finance, Market Watch, and so on and so forth), definitely, it positions me as the trusted authority in my field.
Why would these news outlets feature me, or why would the journalists or the reporters interview me in the area of my expertise? Definitely, in the eyes of my audience, that's because I'm the trusted authority in my field. I'm the go-to expert in the field of personal branding. Right?
You could do the same, too!...
Yes! When you get those logos and put them on the home page of your website or on your marketing material, it will INSTANTLY give you huge credibility and that's why market leaders do it all the time! They proudly express that they have been featured on the Wall Street Journal, Yahoo Finance, CNN, Forbes, and so on and so forth, but it doesn't matter which media outlet you choose or you're featured on. The fact stays the same. When you're featured on those established respectable media outlets and when you put those logos on your website and on your marketing material, you will be considered, by your audience, as the authority in your field.
Now, you may ask: "Shahab! How do I go about getting featured on those media outlets?" Well, there are basically two ways to do it: the organic option and the paid option.
1- The organic option is all about building relationships with the journalists and the reporters and pitching your stories to them at the right time. So, you have to be...
On Aug 13, 2020 Dr. Shahab Anari had a very interesting conversation with Dr. Deepak Chopra about his book Metahuman.
These are some of the otpics that were discussed:
What does Metahuman mean?
How is virtual reality different from metareality?
You claim in your book, "I don't believe in Big bang." Can you expand on this?
You write in your book, "Your body is a confederation of senses. It is not a thing." What do you mean by that?
Deepak Chopra also talks about how he's reversing his aging process! These are some of the interesting topics that came up during this interview, which Dr. Deepak Chopra personally loved. Watch the whole interview here.
Follow Dr. Shahab Anari's work at:
His website: www.northstarsuccess.com
Watch the full interview here:
You always hear from life coaches and business coaches like me that optimism is key to success, but based on positive psychology, as I've repeatedly told you, we have realistic optimism and unrealistic optimism.
What does that mean? Realistic optimism is saying: "I'm optimistic about the future; I know I will succeed based on the behaviors that I show, based on the effort that I put in, I will set goals and make plans and take on the right strategies to make success happen for me." That's realistic optimism, and it is very empowering and motivational and will usually lead to success.
On the contrary, we have unrealistic optimism which is all about saying “I will be successful not necessarily because of the behaviors that I show, or the efforts that I put in, but because of something that is outside of my control. For example, I will be successful because I'm smart! I will be successful because that's always been the case in my family. I will be successful...
One of the questions that people ask me every day is that: "Shahab! Do I need a revolutionary new idea in order to succeed professionally? How can I stand out from my competitors? Do I need a completely new idea?"
The answer is: NO! You don't necessarily have to have a revolutionary idea! The ONLY thing that you need is a UNIQUE PROMISE OF VALUE.
Let me give you a personal example. One of our services at my company is that we do book packages, we turn people into authors. There are tons of competitors that do publishing, but the thing that is unique about us is that we do it in 4 months, we guarantee that the book will become a best-seller on Amazon, and we launch the book for the clients! So we're not offering a revolutionary new idea. We're just doing it in a different way!
So what's your unique promise of value?
Watch the video here:
Want to work with me? Here's how.
You may have certain expertise or knowledge in a specific field, and you may want to help your audience reach their goals and solve their problems, and you may want to build a business around this as a speaker, coach, consultant, author, and in general a thought leader; but you don't know exactly what steps to take in order to make this happen.
I wrote my first book with the help of my brother 26 years ago when I was only 14 years old and in the past 20-something years I've been working full-time in this industry as a trainer, speaker, author, coach and consultant globally with an international audience; and along the way, I've learnt that there are FIVE important steps that you should take in order to build your brand, get more clients and make more impact:
1- Number ONE: You should have a unique promise of value. Let me give you an example. An unsuccessful expert would say: “I'm a motivational speaker. I'm a life coach”, which is too GENERIC, but a successful expert...
A lot of people ask me: "Shahab! How can I become a thought leader, just like yourself?" They tell me: “You sit on the board of international coaching federation Toronto. You belong to the high-income earners group of CAPS (Canadian Association of Professional Speakers). You have audience around the world. You have shared the stage with big name speakers such as Brian Tracy, Jack Canfield, and Robert Kiyosaki, You have a thriving business as a thought leader. I want to be just like yourself. I want to be a speaker, coach, consultant, mentor, facilitator, author, and I want to monetize my expertise and impact other people's lives. How can I do that?”
Well, before I give you my methodology, let me tell you that being a thought leader, being a subject-matter expert, being a coach / consultant / speaker / author is one of the best businesses in the world because you're monetizing the knowledge and skill that you already have in your head and you have very little overhead....
Choosing a niche and specialty can actually help 10X or sometimes 100X your income.
Let me give you an example: If God forbid you break your nose, who do you go to? Would you go to a general practitioner who perhaps charges less, or would you go to a specialist: an ear nose throat specialist or a plastic surgeon who charges more? Of course you will go to the specialist because people willingly pay more for specialized knowledge, specialized skills and specialized services and products.
So, always pick a niche, always pick a specialty. Stop being a generalist, and go for specialization.
Let me give you another example: A while back, when I first started out as a business coach, I was trying to help all small business owners. I was a generalist! Of course I had success with some of my clients, but not with all of them! After a while, I honed in on my niche and specialty and ideal clients, and I started serving business owners who wanted to build their personal brands. I...
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