The PERMA Model Of Happiness

Dec 26, 2018


Today, I’m going to talk about the PERMA Model of Happiness. So, the basic question is: According to scientific researches and studies what leads to human happiness, flourishing, and well-being?
Hi. It’s Dr. Shahab Anari, co-author with Brian Tracy of the best-selling book “Ignite your life”.

Dr. Martin Seligman, a founding father of Positive Psychology, developed the PERMA theory to answer this question.

PERMA is an acronym that actually consists of five different words. And these five words constitute the roots to well-being, flourishing and happiness. So, what are these five words?

The first one, P, stands for Positive Emotions. And it’s no surprise that positive emotions can lead to a happier life. So, positive emotions such as joy, gratitude, cheerfulness. Obviously, these lead to a higher level of happiness and a lower level of depression. So, the basic question is: How can we cultivate and enhance these positive emotions in our personal and...

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What is coaching? Who is a professional coach?

Dec 14, 2018


Bill Gates (founder of Microsoft)Everyone needs a coach. It doesn’t matter either they are a basketball player, a tennis player, a gymnast or a bridge player. We need people who give us feedback that’s how we improve. 

Eric Schmidt (former CEO of Google): One of the best pieces of advice I got was to have a coach. One of our board members in 2002 said, “You need a coach and I said “Well, I am a coach. Why would I need a coach? Is something wrong?” He said, “No, you need a coach; everybody needs coach.” So, Bill Campbell became my coach and it served Google very well. Every famous athlete, every famous performer, has somebody as a coach; somebody who could watch what they’re doing and say: Is that what you really meant? Did you really do that? somebody who can give them...

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Are you doing the right type of advertising?

Dec 13, 2018

Hi! It’s Dr. Shahab Anari, Co-author with Brian Tracy of the best-selling book “Ignite your life” and today, I’m going to talk about the three different types of advertising that you should be using in your business.

The main thing is we shouldn’t be showing our different ads to the same type of audience and every single type of ad corresponds to certain parts of our target market. What does that mean? If you think of the marketing and sales funnel, just think of a funnel, on top of this funnel you bring in ”cold prospects”, people in your targeting market who haven’t heard of you before. And then through marketing strategies and tactics you move those prospects down the funnel, into the next stages of the funnel, and you turn them from “cold prospects” to “warm prospects” and eventually “hot prospects” to become paying customers and clients. So for each step of this funnel, for each stage of this...

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