How did I Join the ICF Toronto Board of Directors?

Jun 18, 2020

One of the most effective ways to build your personal brand and become known in your field is to join the board of directors of major associations within your field. For example, I sit on the board of ICF Toronto International Coaching Federation, Toronto chapter, and before that, I was a founding member of Farsi Coaching Association, and I can tell you through experience that being on the board of directors can help you get more visibility and credibility, and it can help you boost your personal brand.

Why is that? In my experience, there are three thing that being on a board can help you achieve:

1- Number ONE: You will be considered as a leader in your field. So, when you are serving on the board, your peers, your competitors who are the members of that association, will look up to you and see you as a leader. That alone can help you get more visibility and credibility, and it will help you become better known in your field.

2- Number TWO: It gives you credibility in the eyes of...

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Positive Thinking Can Hurt You?!

Jun 13, 2020

Does positive thinking really help?! So you want to build a strong brand make more money and reach more people. Does thinking positively really help you get there? As a certified coach, I can tell you that based on the science of positive psychology, if you just think about the end result, if you just think positively about reaching your goal, it might affect your performance negatively. Based on research done by Gabriele Oettingen, we are now familiar with a concept called "Mental Contrasting".

What does it mean? It means you should not only be positive and think positively about reaching your goal and about the end result, but you have to be realistic about the journey to reach that goal! So, be positive about the end result but be realistic about the hurdles about the roadblocks along the way. So let's say you want to lose weight! Yes! Think positively about the end result! I can lose 5 pounds,  10 pounds, 20 pounds! But be realistic about the hurdles about the setbacks,...

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A Powerful Way to Brand Yourself

Jun 12, 2020

One of the best ways to build a strong personal brand is to do public speaking. If you really want to get more clients and become known as the go-to expert in your field, one of the things that you absolutely have to do is public speaking. And it could be speaking at your own events, your seminars, webinars, and panels or speaking at other people's events, their seminars, webinars, and conferences.

In the past twenty years in my experience of working in different countries with different audiences and different niches, I can tell you one of the most effective ways to build a strong brand and to get known as the go-to expert in your field is to do more public speaking.

Long ago, when I wanted to start my career, I started holding seminars. I started small with five, ten people, and then it grew. In one of my recent events where Jack Canfield was the keynote speaker we had more than eight thousand registrants! So, I started small, and I built on that. Don’t worry about that; you...

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Post EVERY day

Jun 12, 2020

A lot of people ask me: "Shahab! How do I attract more social media followers?" They tell me: "You have close to 200,000 engaged social media followers! How did you manage to do that?!"

And my answer is: "I follow different strategies but one of the most important ones is to post daily!

So, I personally (excluding weekends) post every single day! And what do I post about? I follow the 80 -20 rule! 80 percent of my posts are professionally related! They are within my area of expertise! And 20 percent of my posts are just not professional, not related to my area of expertise. Let me explain. So, almost 80 percent of my posts are about personal branding! My area of expertise! I help entrepreneurs build their brands, get more clients and make more impact. So, 80 percent of my posts are about what mindset entrepreneurs need, what techniques they need, what strategies they should be using, anything related to how you can brand yourself, get more clients and make more impact! Right?

But 20...

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Two Types of Procrastination

Jun 12, 2020

How to beat Procrastination: There might be things that you should be doing right now, but you keep putting them off! For example, that certification program that you actually need in order to get more clients or creating videos for your online marketing, but you've been putting it off

So, how do you deal with procrastination? In coaching and in positive psychology in particular, there are two types of procrastination. The first type is all about lack of self-control and lack of motivation. The task is not necessarily complicated, but you just don't do it. For example, that certification program is not necessarily complicated or difficult, but you keep putting it off. If that's the type of procrastination that you're dealing with, I suggest you think about your WHY. Think about WHY you started in the first place. Why do you want to achieve this goal? How is it going to benefit you?!

But the second type of procrastination is not about motivation or self-control. It's about not...

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COVID 19: Is it ok to not pay rent?!

Apr 05, 2020

Dear friends, I believe Covid-19 is providing us with an opportunity to be less selfish and more other-focused. These days, I'm seeing on social media a lot of people talking about not paying their rents to the landlords. I believe it comes from fear, but it's really selfish. In my case, I'm renting my office, and my wife and I decided we will pay our rents as scheduled because we are not going to put pressure on our landlord because it's not his fault! And if I put pressure on him, he will put pressure on another person, and they will put pressure on another person and this chain will come back to me; So, it will be a lose-lose game. What do you think?

Watch the video here:

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COVID 19: Are You Worried Financially?

Apr 03, 2020

Dear friends; due to coronavirus, a lot of us are worried about our financial situation and that makes a lot of sense because most of us have lost a part of our income or all of our income due to the current situation, but I've noticed that most people who are really worried about their financial reality are those people who avoid clarifying for themselves how much they are spending every month and what resources they have let me give you an example when my wife and I sat down and wrote down exactly how much we are spending, and we realized that we are spending much less this month because we are not paying for the kids' daycare, we are not paying for restaurants and cafés, we are spending much less on gas, and we do have other resources that we can tap into: TFSAs, a little bit of saving in the bank account, and we can downgrade our car, and I know that your situation might be different, but I want to urge you to sit down, and clarify exactly how much your expenses are and...

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COVID 19: Problems or Opportunities?

Apr 01, 2020

Dear friends, during the Covid 19 times, we have a choice. We can either focus on problems and challenges or on solutions and opportunities.

Let me give you a personal example: My business has been heavily focused on in-person events during the past few years. Now, that part of my business, because of the coronavirus, has completely dried up during the past few days. Now, I have a choice! I can either focus on the problems in my personal life, business life, financially in terms of my goal setting OR I can focus on the opportunities!

That's why over the past few days I have switched my events to online events and although it has been a little bit disruptive it has helped me reach an even wider audience! It has been really beneficial to my business.

Now, my question to you is: "Are you, right now, focused on the problems, or the opportunities?"

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COVID 19: an effective way to reduce stress

Mar 29, 2020

Dear friends, if you're feeling too much stress, anxiety and tension in your body due to the coronavirus situation; I'd like to share with you a simple breathing technique that I learned through my meditation classes that has helped me a lot and hopefully can help you too; and it's very simple: you just close your eyes and inhale and count to six; then pause, count to three and then exhale and count to five and repeat the whole process.

Let's do it together! Close your eyes, inhale and count to six: one two, three, four, five, and six.

Pause and count to three: one, two, three.

And then exhale to five: one, two, three, four, and five and then keep repeating it; It will definitely help you!

Watch the video here:

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Personal Branding: Choose a Niche

Mar 29, 2020

Some people ask me: "Shahab! My expertise, my service, my product is just like everyone else! How can I differentiate myself from the crowd?"

There are different answers to this question, but the point I'd like to share with you in this video is that sometimes you don't necessarily have to offer a different expertise, service or product! You just have to focus on a different niche, on a different market segment!

Let me give you a personal example. Many years ago I was teaching language EFL; I was a language instructor. But instead of giving my expertise away to the general public, I focused on a specific niche: Students who were preparing themselves for the University Entrance Exam.

Now, my question to you is: Maybe your expertise, product or service is not different than anyone else, but, what niche, what market segment can YOU focus on to stand out from the crowd?

Watch the video here:

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