The best way to build a strong personal brand and become known as the go-to expert in your field is to write a book. I wrote my first book when I was only fourteen years old, of course with my brother's help. I've been in this industry for more than twenty-six years, and I've written and published more than thirty books for myself and for my clients, and I can tell you that the best way to build a strong personal brand and become recognized as the go-to expert in your field is to write a book.
Remember, it’s not about getting rich through selling books. Very few people actually get wealthy through the sales of the book, but writing a book can help you in three important ways:
1- First of all, writing a book creates credibility. So, it's all about creating trust. When you tell your audience that I've authored a book or co-authored a book you INSTANTLY become recognized as the expert. They will no longer doubt you or your products, or your services.
2- Number TWO: writing a book...
Should you pursue performance goals or mastery goals? So, you want to join the top one percent in your field. You want to build your brand and make more impact. What kind of goal should you pursue? In the science of positive psychology and the field of coaching, we have to types of goals:
1- Number ONE: Performance goals. They are all about being good and performing well. For example, you take an exam, and you want to get an A, or you're a business owner, and you want to hit a certain sales target.
2- But the SECOND type of goals are called mastery goals. They are all about getting better improving performance. For example, you take an exam and you get a B -, and then you plan to get a B + next time; or you miss your sales target this month, and you plan to hit your sales target the next month or improve your performance. So, the science of positive psychology tells us that if you're engaging with a difficult long game time consuming goal definitely go with the second type of goal....
Can your unconscious affect your level of success? Before anything, let me tell you that the content of this post is NOT mumble jumble, and it's based on the research and studies done in the science of positive psychology.
So, the thing is, you want to join the top one percent in your field. You want to build a strong brand grow your business and make more impact, but can your unconscious affect your success? The answer is: Yes!
Psychologists such as Halverson, Bargh, and Gollwitzer have shown us that environmental triggers can affect our unconscious, and our unconscious can actually affect the level of our success. Let me give you an example. Most of the things that we do throughout the day, most of the goals that we pursue during the day, are outside of our awareness. They are done unconsciously. For example, at the end of the work day, you leave the office, you get into your car, you drive home, and you get home after a few minutes, but most of the things that you do in...
One of the most effective ways to build your personal brand and become known in your field is to join the board of directors of major associations within your field. For example, I sit on the board of ICF Toronto International Coaching Federation, Toronto chapter, and before that, I was a founding member of Farsi Coaching Association, and I can tell you through experience that being on the board of directors can help you get more visibility and credibility, and it can help you boost your personal brand.
Why is that? In my experience, there are three thing that being on a board can help you achieve:
1- Number ONE: You will be considered as a leader in your field. So, when you are serving on the board, your peers, your competitors who are the members of that association, will look up to you and see you as a leader. That alone can help you get more visibility and credibility, and it will help you become better known in your field.
2- Number TWO: It gives you credibility in the eyes of...
Does positive thinking really help?! So you want to build a strong brand make more money and reach more people. Does thinking positively really help you get there? As a certified coach, I can tell you that based on the science of positive psychology, if you just think about the end result, if you just think positively about reaching your goal, it might affect your performance negatively. Based on research done by Gabriele Oettingen, we are now familiar with a concept called "Mental Contrasting".
What does it mean? It means you should not only be positive and think positively about reaching your goal and about the end result, but you have to be realistic about the journey to reach that goal! So, be positive about the end result but be realistic about the hurdles about the roadblocks along the way. So let's say you want to lose weight! Yes! Think positively about the end result! I can lose 5 pounds, 10 pounds, 20 pounds! But be realistic about the hurdles about the setbacks,...
One of the best ways to build a strong personal brand is to do public speaking. If you really want to get more clients and become known as the go-to expert in your field, one of the things that you absolutely have to do is public speaking. And it could be speaking at your own events, your seminars, webinars, and panels OR speaking at other people's events, their seminars, webinars, and conferences.
In the past twenty years in my experience of working in different countries with different audiences and different niches, I can tell you one of the most effective ways to build a strong brand and to get known as the go-to expert in your field is to do more public speaking.
Long ago, when I wanted to start my career, I started holding seminars. I started small with five, ten people, and then it grew. In one of my recent events where Jack Canfield was the keynote speaker we had more than eight thousand registrants! So, I started small, and I built on that. Don’t worry...
A lot of people ask me: "Shahab! How do I attract more social media followers?" They tell me: "You have close to 200,000 engaged social media followers! How did you manage to do that?!"
And my answer is: "I follow different strategies but one of the most important ones is to post daily!
So, I personally (excluding weekends) post every single day! And what do I post about? I follow the 80 -20 rule! 80 percent of my posts are professionally related! They are within my area of expertise! And 20 percent of my posts are just not professional, not related to my area of expertise. Let me explain. So, almost 80 percent of my posts are about personal branding! My area of expertise! I help entrepreneurs build their brands, get more clients and make more impact. So, 80 percent of my posts are about what mindset entrepreneurs need, what techniques they need, what strategies they should be using, anything related to how you can brand yourself, get more clients and make more impact! Right?
How to beat Procrastination: There might be things that you should be doing right now, but you keep putting them off! For example, that certification program that you actually need in order to get more clients or creating videos for your online marketing, but you've been putting it off
So, how do you deal with procrastination? In coaching and in positive psychology in particular, there are two types of procrastination. The first type is all about lack of self-control and lack of motivation. The task is not necessarily complicated, but you just don't do it. For example, that certification program is not necessarily complicated or difficult, but you keep putting it off. If that's the type of procrastination that you're dealing with, I suggest you think about your WHY. Think about WHY you started in the first place. Why do you want to achieve this goal? How is it going to benefit you?!
But the second type of procrastination is not about motivation or self-control. It's about not...
Dear friends, I believe Covid-19 is providing us with an opportunity to be less selfish and more other-focused. These days, I'm seeing on social media a lot of people talking about not paying their rents to the landlords. I believe it comes from fear, but it's really selfish. In my case, I'm renting my office, and my wife and I decided we will pay our rents as scheduled because we are not going to put pressure on our landlord because it's not his fault! And if I put pressure on him, he will put pressure on another person, and they will put pressure on another person and this chain will come back to me; So, it will be a lose-lose game. What do you think?
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Dear friends; due to coronavirus, a lot of us are worried about our financial situation and that makes a lot of sense because most of us have lost a part of our income or all of our income due to the current situation, but I've noticed that most people who are really worried about their financial reality are those people who avoid clarifying for themselves how much they are spending every month and what resources they have let me give you an example when my wife and I sat down and wrote down exactly how much we are spending, and we realized that we are spending much less this month because we are not paying for the kids' daycare, we are not paying for restaurants and cafés, we are spending much less on gas, and we do have other resources that we can tap into: TFSAs, a little bit of saving in the bank account, and we can downgrade our car, and I know that your situation might be different, but I want to urge you to sit down, and clarify exactly how much your expenses are and...
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