Sep 06, 2021


Things are created twice: first in your mind, and then in the real world.

Last year, I sat down with the director of the publishing department in my company, and we brainstormed the idea of a book with the most number of authors in the world. We thought it'd be a great idea to have the book be a collection of stories of kindness and compassion during Covid.

And then, we got down to work. 184 authors from around the world (literally from 5 continents) joined the project. The book (Covid Acts of Kindness) was published internationally in August, and after several months of non-stop effort, we managed to break the GUINNESS WORLD RECORD of 'Most Authors Signing the Same Book Online Simultaneously' on Sep 1, 2021.

I'd like to congratulate all the contributing authors. I'd also like to express my heartfelt gratitude to my team members, stewards and leaders who tirelessly worked with us on this grand international project.

We're now ...

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Writing Books to Leave a Legacy or to Honor a Memory

Aug 29, 2020

Books are not just intended for business purposes! Sometimes, people write and publish books to honor the memory of a loved one or to simply leave a legacy. For example, at North Star Success, we produced this book for a client. This family wanted to honor the memory of their daughter who passed away at a very young age due to cancer. So, what we did was to interview the family members and the close friends and we put together this book. The first chapter is about her life story. The second chapter is about the charitable foundation that the family started after her passing. The third chapter is about what family and friends have said about her, and the fourth chapter is actually a collection of her paintings that she did during her life time. So, it's not just text; it's an all-encompassing review of her life, both personally and professionally.

So, again, writing books is not just for business purposes. Sometimes, you may write a book to leave a legacy for yourself or to honor the...

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How to Get Featured in the News

Aug 21, 2020

Yes! When you get those logos and put them on the home page of your website or on your marketing material, it will INSTANTLY give you huge credibility and that's why market leaders do it all the time! They proudly express that they have been featured on the Wall Street Journal, Yahoo Finance, CNN, Forbes, and so on and so forth, but it doesn't matter which media outlet you choose or you're featured on. The fact stays the same. When you're featured on those established respectable media outlets and when you put those logos on your website and on your marketing material, you will be considered, by your audience, as the authority in your field.

Now, you may ask: "Shahab! How do I go about getting featured on those media outlets?" Well, there are basically two ways to do it: the organic option and the paid option.

1- The organic option is all about building relationships with the journalists and the reporters and pitching your stories to them at the right time. So, you have to be...

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How can writing a book help my business?

Jul 29, 2020

Books can be tremendous assets to build your brand and grow your business. But don't ever think that writing books is reserved for coaches, consultants, speakers, or trainers! No! Anybody who has expert knowledge, wisdom or expertise and they want to grow their brand and their business, can benefit from writing a book.

Let me give you an example. Most recently, we published this book for a few of our clients. This is a multi-authored book “Challenge to Triumph” and it features the success story of five business people. Now, one of them is a dentist. How can a book like this benefit a dentist? In three different ways: It gives them credibility, it creates differentiation, and it opens new doors and possibilities for them.

Let me explain. When this dentist’s patients come to his office, they see copies of this book on the table! This creates credibility and trust. This creates differentiation and it makes him stand out from the other dentists out there and it opens...

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Books, the Best Tools to Build Your Brand

Jul 23, 2020

Writing a book is one of the most effective ways to build your personal brand and become known as the go-to expert in your field. When you tell your audience, "I've written a book or I've been featured in a book in my area of expertise", you instantly become recognized by them as one of the authorities in your field. You instantly get a lot of credibility, and not only that, you are now different from your competitors because you're now a published author, especially if you're a best-selling author who now rises heads and shoulders above the rest. And as somebody who has been an author for 20-something years, I can attest to the fact that nothing, nothing beats books in helping you build your brand, propel your business forward and become more successful as a thought leader.

However, when I tell people that writing books is one of the best investments they can make in their brand or in their business, one of the biggest concerns that they have is: "Shahab, I get that books are...

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Who can become a successful thought leader?

Jul 22, 2020

You may see people like me, coaches, consultants, or subject matter experts who produce seminars and webinars, write books, and create coaching programs who monetize their expertise, and you may wonder: "I can do that! I have certain knowledge, expertise, and story that can help people. I can do that! But am I a great fit?" Who can become a successful speaker, thought leader, influencer, a coach, or a consultant?

In my 20-something years of experience in three different countries, I can tell you that anybody who wants to inspire and teach people to lead better lives can do this can be part of this industry and can be successful in it. It doesn't matter whether you have a doctorate or a university degree or not it

It doesn't matter whether you're 20 years old, or you're entering this field after 30 years of corporate experience. It doesn't matter whether you have the skill set yet or not. What matters though, is whether deep down inside yourself you sense this mission, you sense this...

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Write a Book to Build Your Personal Brand

Jun 23, 2020

The best way to build a strong personal brand and become known as the go-to expert in your field is to write a book. I wrote my first book when I was only fourteen years old, of course with my brother's help. I've been in this industry for more than twenty-six years, and I've written and published more than thirty books for myself and for my clients, and I can tell you that the best way to build a strong personal brand and become recognized as the go-to expert in your field is to write a book.

Remember, it’s not about getting rich through selling books. Very few people actually get wealthy through the sales of the book, but writing a book can help you in three important ways:

1- First of all, writing a book creates credibility. So, it's all about creating trust. When you tell your audience that I've authored a book or co-authored a book you INSTANTLY become recognized as the expert. They will no longer doubt you or your products, or your services.

2- Number TWO: writing a book...

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How To Get a lot of Followers and Clients Fast

Nov 11, 2019

How to get a lot of followers and clients really fast?

The BEST way to get a lot of followers and clients really fast, is to make a BIG NEW PROMISE that you can deliver on. Let me explain this a bit to you. The normal way of getting more clients and attracting more followers and growing your business, is to get good at sales by using psychological triggers and implementing them in your sales conversation. So, for example, you can use peer pressure and urgency and scarcity and fear and so on and so forth to make your audience take the necessary action. There is nothing wrong with that. These are psychological triggers that have proven to be effective over time and they work! They just work! I'm not telling you to leave those psychological triggers aside and subscribe to a new idea. I'm telling you that these strategies WORK, but the problem with them is that your audience will get familiar with these tactics and strategies over time and they will stop working at some point! And at...

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How to Sell Anything: The PAS Formula

Mar 16, 2019

 It’s Dr Shahab Anari, co-author with Brian Tracy of the best-selling book “Ignite Your Life”. And today I am going to talk about the three-step process that you can use in your own business to sell your products and services very fast and efficiently.

Long years ago when I first started in my own business, I had created the best products possible for me at that time, and I was offering the best services that I could. But I was always struggling how I can present them to my audience. What is the proper way of convincing the audience to take action and actually buy from me?

And throughout the years I learned the three-step process that many sales professionals have been using successfully, which is called the PAS formula and not only that, my students and clients who are mainly in the professional services have been using this formula very efficiently and effectively in their businesses. So now let’s talk about the PAS formula in sales.

This three-step...

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The WWWH Formula in Sales Presentation

Feb 08, 2019

What does “W W W H” stand for? It’s “WHO, WHAT, WHY, HOW”.

Hi! It’s Dr. Shahab Anari, co-author with Brian Tracy of the best-selling book “Ignite your life” and today, I’m going to talk about the “W W W H” formula for selling low value items.

And this formula walks you and your prospects to a progression of phrases and sentences that help you convince and encourage your prospects to actually be persuaded and buy.

Let me give you an example. Let’s suppose that I’m selling my latest book “XYZ”. The way I use “WWWH” formula to sell my book is something like this:

Hi, my name is Dr Shahab Anari, co-author with Brian Tracy of best-selling book "Ignite your life”. That’s the first W, WHO.

“And today I’m offering you a free copy of my latest book XYZ”. That’s the second W, WHAT.

And why am I doing this? Because I love this book so much and so many people...

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