The best way to build a strong personal brand and become known as the go-to expert in your field is to write a book. I wrote my first book when I was only fourteen years old, of course with my brother's help. I've been in this industry for more than twenty-six years, and I've written and published more than thirty books for myself and for my clients, and I can tell you that the best way to build a strong personal brand and become recognized as the go-to expert in your field is to write a book.
Remember, it’s not about getting rich through selling books. Very few people actually get wealthy through the sales of the book, but writing a book can help you in three important ways:
1- First of all, writing a book creates credibility. So, it's all about creating trust. When you tell your audience that I've authored a book or co-authored a book you INSTANTLY become recognized as the expert. They will no longer doubt you or your products, or your services.
2- Number TWO: writing a book creates differentiation. I assume there are lots of people out there that are doing similar work to you, but when you tell your audience that I've authored a book or co-authored a book then you stand out, you become different, and it's all about differentiation.
3- And number THREE: writing a book opens new doors and new possibilities. When you announce to your audience that I've authored a book or co-authored a book then they will flock to you for advice. They will ask you to coach them, consult them, mentor them, and sometimes you earn more money doing those types of things than selling books in the first place.
So, now you may ask: “How do I even go about thinking about writing a book? How do I get started? What do I write about?”
I have written books for myself, both whole books that have gone on to become Amazon best-selling books, and co-authored books with other professionals. I've also helped my clients write and publish their books, both multi-authored books, several of which have gone on to become best-selling books on Amazon, and whole books that have been published within 4-6 months. I can tell you that there are several ways to go about that:
1- Number ONE:
You can enter a co-author book project.
2- Number TWO:
You can do a whole book on your own.
In a co-author book project; you get a chapter in one book. It’s easier, it's faster and it's a smaller project. However, if you want to write a book completely on your own, then it's a bigger project, but then you are the author of the whole thing.
Each one of them comes with advantages and disadvantages of course. Then, in terms of what you write in the book, you can either talk about your success story, your life story, your story of challenges and overcoming them, or you can talk about your area of expertise.
Remember, if you decide to do a multi-author or one author book, if you choose to write about your success story or your area of expertise, it doesn't matter.
The thing that matters is that when you write a book, you become well-known as the go-to expert in your field; and honestly, it's the best way to build a strong personal brand.
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P.S. I can help you write, publish and market your book. Learn more here.
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